Breakthrough expansion while keeping it authentic

Challenge

As one of the largest supercenter retail chains in Thailand was looking to expand their take-out food section, they were sourcing for a commercial kitchen solution that would be able to meet the stringent requirements on food safety and continuous monitoring of quality, while maintaining the authentic flavor of traditional Thai cuisine that appeals to local consumers.

Approach

The supercenter had an extensive decision-making and purchasing process including menu evaluation, field testing, cost analysis and engineering services assessments. To demonstrate that RATIONAL’s equipment can meet all the rigorous requests from the customer, DKSH’s professional chef collaborated with the customer on food preparation, provided product demonstration and supported in menu development.

In parallel, DKSH’s marketing team shared analysis on the comparison between traditional cooking appliances versus RATIONAL’s SelfCookingCenter in terms of both efficiency and flavors. DKSH also provided tailored and comprehensive service support at every stage of the bidding process.

Result

DKSH successfully demonstrated the unmatched performance and capabilities of RATIONAL’s SelfCookingCenter and convinced the supercenter customer to replace their traditional cooking appliances.

Not only was the customer able to record an increase in sales from their take-out food section, they also managed to enhance food preparation efficiency, maintained food quality and consistency and launched a menu full of authentic Thai flavors that satisfied the local consumers’ cravings.