DKSH Hong Kong to further strengthen brands

The two companies have close working relationships and a strong track record of success with other products. For example, DKSH has been able to significantly increase market share of the client’s cholesterol-lowering drugs, which DKSH promotes on the client’s behalf in Hong Kong. In addition, the client appointed DKSH to help grow the market for two other major brands, which are used to treat high blood pressure. According to the Hong Kong Annual Digest of Statistics 2000, there were 269,000 patients with high blood pressure who required long-term follow-up by doctors. The key objective for DKSH in Hong Kong is to strengthen the client’s brands among local doctors.

Approach
DKSH's Healthcare Alliance team in Hong Kong is the leading Market Expansion Services provider to the healthcare industry, supplying a range of partnership contract sales and marketing solutions to more than ten multinational clients. A major success factor in this partnership is DKSH's expertise in logistics and distribution, marketing and promotion, as well as trade management. In addition, DKSH can rely on state-of-the-art technology, which ensures operational efficiency: The DKSH team is armed with an excellent handheld support system, EchoPlus, for customer relationship management and sales force effectiveness, and our distribution center in Hong Kong is built to handle healthcare products and is the largest dedicated facility in the territory. Leveraging years of experience in healthcare, we have customized the facility to provide specialized services for our clients.

Results
Sales were increased from the start, and the excellent working relationship between the client and DKSH has been further strengthened. The use of cutting-edge technology solutions by a dedicated team bolsters the client’s leading position and strongly supports the growth of its brands in Hong Kong, while DKSH has been able to enlarge its portfolio with two more well-known brands. The extended partnership also serves as a compelling study of how leading healthcare organizations can successfully outsource specific activities to gain a strategic competitive advantage.

Market Expansion Services at work: customized services and excellent supporting systems
DKSH's Healthcare Alliance team in Hong Kong is the leading Market Expansion Services provider to the healthcare industry, supplying a range of partnership contract sales and marketing solutions to more than ten multinational clients. Thanks to a unique service offering and armed with the excellent handheld EchoPlus territory management system, we were confident that we could significantly grow brands for DKSH’s clients.