DKSH MEDflix 2021 Keeps Healthcare Professionals Updated on Latest Trends in Malaysia

Challenge

Due to the imposed travel and physical restrictions, healthcare practitioners and medical professionals had limited opportunities for face-to-face communication and engagement. This also meant minimal or even non-visible brand exposure for medical product owners.

Even by using online tools, the concern was on ensuring that participants and delegates were able to interact and communicate through the virtual experience, unlike a one-way video presentation format.

Approach

To achieve the objective, together with the Academy of Medicine Malaysia and the Malaysian Medical Association, we established MEDflix 2021, a two-day virtual multidisciplinary medical forum.

The event provided 11 exclusive plenary sessions featuring 12 distinguished speakers from the healthcare industry. The tailor-made topics covered different medical fields including oncology, ophthalmology, endocrinology and diabetes, urology, respiratory, otolaryngology, and as well as obstetrics and gynecology.

Using real-time questions and answers sessions and an online chat function, presenters and participants were able to hold conversations and exchange feedback and ideas among themselves. There was also a virtual networking lounge that allowed participants to hold direct/private conversations with each other.

Participating brand owners including DKSH also had virtual booths that helped showcase their respective products and latest innovations.

Result

MEDflix 2021, which was supported and endorsed by leading medical societies and associations in Malaysia, hosted over 3,700 delegates.

Out of nearly 2,500 respondents, 92 percent rated the event as “very good” to “excellent” on their overall experience through the post-event feedback survey. More than 83 percent visited the virtual booths of brand owners and appreciated the ease of access to product information and live chat function with a salesperson.

The top three features that participants liked most from the virtual event included ease of registration and participation, ease of navigation, and the content and delivery methods of the event.