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Kit Kat and Mashita enjoy successful promotional launches in Thailand Listen with ReadSpeaker

It is important to constantly come up with innovative and market-leading methods to promote a brand, particularly in the competitive consumer snack food segments. Two well-known brands benefited from working with DKSH to achieve this in Thailand.

Business Units

Consumer Goods

Markets

Thailand

Nestle Kit Kat, a globally established confectionery brand, and Mashita, a well-known Thai snack, were planning to launch promotional campaigns in the convenience value stores (CVS) channel over different periods for the local market.

Kit Kat and Mashita enjoy successful promotional launches in Thailand

With the support of the DSFM team, the success of the campaign was beyond our initial expectations. We are truly appreciative of how they have supported us to make this project a success.

Aunyavee Nitikunpornpisarn, Associate Customer Account Manager, DKSH-Kit Kat

The achievement of the program was way above our target and expectation. We are definitely looking forward to furthering cooperation with the DSFM team again for our future promotion campaigns.

Kanyamon Wutthichai, Client Manager, DKSH-Mashita