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Holiday Shopping Season Starts Early: Consumers Prepare for the Biggest Retail Event of the Year

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Holiday Shopping Season Starts Early: Consumers Prepare for the Biggest Retail Event of the Year

The holiday spirit is taking hold even as fall begins, with both consumers and retailers already looking ahead to the winter holidays. What's more, holiday shopping goes beyond mere purchases.

Consumers are meticulously planning, budgeting, and researching to ensure they make the perfect gift choices. It's all about preparing for that "Confirm purchase" click or the swipe, insert, or tap at the register.

As consumers embrace early holiday shopping, they're also spreading out their budgets. The National Retail Federation (NRF) is examining consumer holiday plans, drawing insights from the previous year to better prepare for the upcoming festive season. Be part of this early wave of holiday shopping, where consumers are getting a jump start on making their holiday lists and checking them twice. Read the full article from NRF here.

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