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How Does Commerce Work in the Metaverse?

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How Does Commerce Work in the Metaverse?

Consumers already know what they want at the intersection of virtual and physical retail. It’s up to companies to evolve their strategies to capture growth and long-term value.

Succeeding in the metaverse is primarily about fulfilling everyday consumer needs by offering valuable products and services that can be used independently or in conjunction with the physical world. Thus, a practical first step for companies would be to ensure real-world relevance in these ventures. Read here to see how it could be done. Read more

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