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“Lonely economy” contributes to Asia’s USD 10 trillion consumer market

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“Lonely economy” contributes to Asia’s USD 10 trillion consumer market

Yes, you read that correctly: USD 10 trillion is the projected market size of Asian consumers in the next ten years.

But what stands out in McKinsey Global Institute’s latest study is that single-person households, also known as the “lonely economy”, will play a key role in the region’s growing consumer markets. This means increased ownership of pets, demand for smaller portions in packaged food and a rise in preference for food delivery at home.

Learn more about this growing market segment at The trailblazing consumers in Asia propelling growth | McKinsey

Dominique Specht

About the author

Dominique Specht joined DKSH in June 2011. He is the Vice President, Group Marketing & Business Development (HOS), overseeing DKSH’s Marketing activities globally and Business Development for Business Unit TEC’s Hospitality Business Line. Over the past 20 years he has been working in international environments, focused on Africa, Asia as well as Central and Eastern Europe.

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