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Revolutionizing Retail: Decoding Route-to-Market (RTM) Strategies in a Dynamic Business Environment

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Revolutionizing Retail: Decoding Route-to-Market (RTM) Strategies in a Dynamic Business Environment

In a swiftly changing landscape, progressive businesses are overhauling their methods for delivering products to consumers.

Have you ever wondered why certain products and brands are accessible in specific stores but not in others, or why particular retailers offer distinct service levels and commercial terms? These distinctions are not coincidental; rather, they mirror the choices companies make in their route-to-market (RTM) strategies.

Read more at Kearney's site: Lock in powerful benefits with a route-to-market transformation

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