You do not need to step into a salon to put your best face forward. We have compiled some easy grooming tips you can do right at home to look and feel fantastic.
The COVID-19 pandemic has changed our daily routine, lifestyle, and plans over the past two years (and possibly, forever). While people have been adjusting to the “new normal” in terms of sanitizing and masking up or adapting to work-from-home requirements, personal care practices have become the need of the hour as well.
Whether it is the cleanliness of a salon, personal safety, or saving a quick buck, studies show that consumers are now willing to save themselves a trip to a stylist and, instead, try personal care DIY routines at home, especially those which do not require too much effort.
Over the past year, consumers have shown an increased interest in body, hand, and foot care along with facial skin care and hair care. According to Mintel, in China, 47 percent of body care product users find the application of body care products relaxing. Hand and foot care are well placed to tap into mental health and wellbeing trends as its use is believed to be soothing and de-stressing.
When it comes to face care, Mintel further suggests that to adapt to consumers’ environmentally-friendly desires, brands have been adopting a minimalist approach that aligns with natural/eco-friendly trends while developing products. The report suggested that in the US, 25 percent of users of skin care products aged between 25 and 30 worry about the environmental impact of their products.
While brands develop products to match consumers’ personal care needs, let’s explore the face, hand, foot, and hair care tips to keep in mind while trying DIY routines at home.
Healthy, glowing skin does not always have to be an expensive trip to a salon. While drinking enough water, getting the right amount of sleep, and following a daily care routine does help to keep skin fresh, there are a few DIY tips you should follow. Even more so now, with a mask covering your face for several hours a day leading to acne, dry or peeling skin, and itchiness.
1. Washing and moisturizing skin – Clean and moisturize your face daily whether you can step into your favorite salon or not. While washing your face, use a gentle, non-abrasive cleanser. Use lukewarm water to rinse your face and your fingertips to apply a face wash. Resist scrubbing with a washcloth or sponge as this could irritate your skin. Apply a moisturizer, your options are endless so pick the one which suits your skin type the best. Finally, try to limit washing to twice a day
2. Putting on a face mask – Facemasks are one of the trendiest ways to care for your skin. They help absorb excess oils, open clogged pores, and reduce inflammation. They also make you feel relaxed and are a fun way to give yourself a spa-like feeling at home. Remember to choose the right face mask for your skin type. Since masks come in several forms including, sheet, mud, gel, cream, and overnight, do not skip the instructions on the box
3. Care for your lips – While you instinctively lick your lips to keep them moisturized, doing so can lead to more dryness. The key to having healthy lips is to first exfoliate. This helps eliminate dry, flaking skin, and restore softness. You can use a lip exfoliating scrub. The next thing to keep in mind is to hydrate. Apply a lip balm or moisturizer daily. If you are stepping out in the sun a lot, you can even opt for a product with SPF
4. Smile with your eyes – Your eyes are one of your most noticeable features, especially nowadays with a mask being worn in public. Everyday activities can lead to wrinkles, redness, dryness, puffiness, and dark circles. A good night’s sleep, cotton balls dipped in cold water and the occasional sliced cucumber over your eyes does help, and you could also invest in various creams or products to keep your eyes healthy. For those who are staring at a screen for most of the day, remember to take a quick break every 30 minutes. If we are to believe the saying “your eyes are your window to the world”, it is very important to take care of them
Whether you want to save costs or if going to a salon is not an option, you can still pamper yourself at home. A manicure or pedicure could be the ideal start. Treating yourself to a mani-pedi is not only satisfying but can be therapeutic.
Studies show that people who struggle with minor anxiety could find solace in the repetitive motion of nail painting, and if this helps you get through the on and off lockdowns while adding a bit of style to your nails, it is worth a try. The steps to follow are straightforward:
1. Wash and moisturize your hands or feet – If you cannot step into a salon, use this opportunity to give yourself a mini hand or foot massage. Begin with washing your hands or feet using a mild soap or moisturizing soap. You can use a scrub that exfoliates hands, wrists, and forearms or your feet and shin, removing dead skin, and replenishes moisture
2. Give a balm a try – Hand or foot creams and balms are designed to treat damaged or dry areas and can even be applied after moisturizing
3. Focus on your nails – A nail polish remover not only gets rid of polish, glitter, or dirt but also has essential nutrients to strengthen your nails and moisturize your cuticles
4. Clip and file – Clip your nails if necessary and then gently file them moving in one direction. You can add one more step if you can get your hands on a cuticle remover. Using one helps dissolve dead skin and softens the area
5. Apply a base coat – The recommendation is always a minimum of two coats. The base coat hydrates and protects nails. Waiting at least two minutes between each coat is a must
6. Create your personalized nail art – Here is the fun part: you can try a safe color or a mixture of two bold hues or even add a design if you’re feeling creative. Remember to get the brush all the way to the cuticle and the corners of your nail
7. Clean-up act – The final step is to take a cotton ball dipped in nail polish remover and carefully wipe off any excess color from the edge of your nails or around your cuticles. Let your nails dry for five minutes and enjoy the feeling while you show off your salon-like nails
Being unable to step into a salon does not mean you have to neglect your hair. While your stylist would know your hair texture, preferred color, and required treatment, it is not difficult to add that touch of glamour yourself. So, let your hair down with these simple DIY tips.
1. Wash – Regularly washing your hair ensures your scalp and hair are free of unwanted oil and dirt. However, excess washing could damage your hair as well. For an oily scalp, washing on alternate days can help but for dry hair, twice a week would do the trick
2. Oil – Giving your hair and scalp a good oil massage is the ideal pre-shampoo treatment. While it restores moisture content, enables growth, repairs split ends, boosts shine, and nourishes hair, it also helps you feel good and relaxed
3. Shampoo – The first thing to keep in mind is picking the right shampoo for your hair type. Fine hair would require a gentle shampoo or even a clarifying one on occasion. Those with thick or coarse hair can look for something with moisturizing qualities. Now, color-treated hair needs a shampoo that is color safe and would not damage your dye after every wash. And always remember to check the label on the bottle; the lesser the number of chemicals in your shampoo, the healthier your hair
4. Condition – Your conditioner helps you manage your hair a little better while protecting it from treatment and environmental aggressors. For dry hair or even tight curls, you could benefit from applying a deep conditioner almost up to the roots. If you have oilier hair, a deep conditioner can be used from mid to the end of your hair and a regular conditioner closer to the roots
5. Dry – Yes, blow-drying would give you that salon look but too much heat can damage your hair. So, unless you’re heading out or in the current scenario, heading in for that all-important virtual meeting, limit your drying techniques to air or towel drying after a good wash
6. Color – Adding a few highlights or even coloring your hair at home is pretty simple and safe to do. Once you have selected the best shade and bought the quantity required depending on the length of your hair, you are ready to begin. Most boxed hair colors would come with easy-to-follow instructions. Avoid combining multiple different shades of hair color. And while on a DIY mission, always remember to color a few hidden strands of hair first, then look at the result before you commit
7. Style – Styling your hair helps you complete your desired look. Keep in mind that whether you are using a gel, mousse, cream, serum, or other products, a little goes a long way, so start with a small amount and add more when needed. Finally, styling requires the right tools, so choose the correct brush for your hair type, read the instructions on your electronic accessories, and feel proud of your skills when you’re able to do the movie-like hair flip
Despite the impact created by the pandemic around the world, personal care and beauty products have been showing significant growth across the globe – not least based upon increasing DIY activities and producers with many online outlets.
DKSH offers a broad variety of innovative ingredients, adapted to the latest trends in hair and skin care and with a focus on sustainable sources. These ingredients support our customers to develop leading products that tap into the trends of ever-evolving markets. Contact us to learn more about our innovative personal care solutions.
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Roland Kraut is based in Zurich, Switzerland. He is currently Vice President, Global Personal Care Industry, Performance Materials at DKSH Switzerland Ltd.