Unlocking Growth: Capitalizing on the Digital-Savvy Consumer Wave in Emerging Markets

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Over the next decade, one billion digitally savvy consumers will enter eight rapidly growing countries: Bangladesh, Egypt, Ethiopia, India, Indonesia, Kenya, Nigeria, and the Philippines. This influx presents a significant growth opportunity for companies that can offer compelling digital experiences.

However, many businesses are unprepared for this wave of consumers who expect superior digital commerce experiences.

These findings are not only relevant to brands in these markets but also have global implications for digital commerce. Younger consumers, raised in a digital era, demand top-notch online experiences. To stay competitive, companies should start building agile business models and data-driven commerce operations today to swiftly adapt to market changes as this digital-savvy demographic emerges.

While the shift won't happen overnight, taking proactive steps now will be vital in capturing the potential growth these markets offer and meeting the expectations of digitally native consumers. Read more from this Accenture article.