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Across the globe, socially conscious consumers demand full transparency on the production and origin of their personal care and cosmetics products. With a strong ethical mindset, this demographic is deeply interested in how its products are made, what ingredients are used to make them, where the ingredients come from, how the products are packed and whether they carry any possible long-term effects on health and wellbeing.
The global natural and organic cosmetics market was valued at over USD 11 billion in 2018 and is projected to reach USD 23 billion by 2025. Products that support sustainable initiatives using animal-friendly, environmentally safe, vegetarian, natural and organic ingredients, as well as products that produce zero-waste, are not just a fad but are here to stay.
Industry brands are therefore focused on fusing traditional beauty and personal care unique selling points with social and environmental aspects to produce guilt-free products for a more responsible global market.
Roland Kraut is based in Zurich, Switzerland. He is currently Vice President, Global Personal Care Industry, Performance Materials at DKSH Switzerland Ltd.