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Buttercup stays smooth and top in Malaysia

Creative marketing engagement with consumers and retailers helps Buttercup to maintain the leading market share in Malaysia.

Business Units

Consumer Goods

Markets

Malaysia

Buttercup is the leading brand in the overall butter-blend category in Malaysia. With an established track record as a key ingredient for creating aromatic and delicious baked goods, the product is renowned for its quality ingredients, exceptional aroma, smooth texture and consistency.

Buttercup stays smooth and top in Malaysia

The partnership between DKSH and Buttercup is indeed a winning combination. DKSH has the extensive capillary reach and deep market relationship to help Buttercup maintain the top spot as the leading butter-blend brand in Malaysia.

Michael Chew, Vice President, Food Services & Brand Development, Asia Pacific, DKSH Malaysia