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Buttercup stays smooth and top in Malaysia Listen with ReadSpeaker

Creative marketing engagement with consumers and retailers helps Buttercup to maintain the leading market share in Malaysia.

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Consumer Goods



Buttercup is the leading brand in the overall butter-blend category in Malaysia. With an established track record as a key ingredient for creating aromatic and delicious baked goods, the product is renowned for its quality ingredients, exceptional aroma, smooth texture and consistency.

Buttercup stays smooth and top in Malaysia

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The partnership between DKSH and Buttercup is indeed a winning combination. DKSH has the extensive capillary reach and deep market relationship to help Buttercup maintain the top spot as the leading butter-blend brand in Malaysia.

Michael Chew, Vice President, Food Services & Brand Development, Asia Pacific, DKSH Malaysia