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Hleks’ delightful candies prove to be a popping success in Malaysia Listen with ReadSpeaker

Already a global leading manufacturer of popping candies, Hleks showed that they still needed support from an established business partner to expand into new food service channels in the competitive Malaysian market.

Hleks Food Industries & Trade Co. is the world's leading manufacturer of its patented popping candies. Located in Turkey, they supply to leading multinational companies across more than 70 markets around the world in food segments like chocolate, yogurt, ice cream and cereal.

Aside from being a supplier to the retail and wholesale sectors, Hleks also provides consultation services for the application and technical aspects of their products. Hleks assists business customers in research and development and supports expansion plans in the markets they operate in.

Hleks’ delightful candies prove to be a popping success in Malaysia

We are proud to work with DKSH in helping to accelerate market growth in Malaysia by creating innovative and new exciting popping candies. The programs they implemented are aligned with the consumer trend of having the next-level of eating experience which brings joy and fun into our daily lives.

Eda Ayakatik, Sales Director (East and South Asia-Oceania), Hleks Food & Trade Co.