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Ichitan’s “Bireley’s” brand relaunch in Thailand

After Thailand-based FMCG company Ichitan acquired “Bireley’s”, a trademark brand specializing in fruit beverages, they  selected DKSH as a supplier of key raw materials for their Bireley’s beverage products in order to relaunch the brand in Thailand.

Thanks in part to the strong, proactive teamwork of DKSH’s sourcing, regulatory and supply chain specialists, Bireley’s relaunch in Thailand was a huge success.

Representative from Bireley’s