Subscribe now

For our monthly insights digest

×

Click here for the Privacy Statement.

Invalid Captcha
Thank you for subscribing to DKSH insights. You will receive an email confirming your subscription shortly.

Innovative promotions lead to award-winning performance for Frito-Lay Listen with ReadSpeaker

DKSH’s innovative marketing strategies and effective promotional activities gives Frito-Lay an award-winning performance in Hong Kong.

Frito-Lay is a member of PepsiCo International, a world leader in convenient snacks, foods and beverages with revenues of over USD 60 billion and more than 285,000 employees. The popular brands managed by Frito-Lay include Fritos, Cheetos, Doritos, Lay's and Ruffles.

Innovative promotions lead to award-winning performance for Frito-Lay

Despite the unprecedented disturbances including fierce competition and a weak economy, DKSH’s team hung on and helped us make it through those challenging times. The various awards received proved that the hard work and effort put in has paid off. DKSH has always been a passionate and committed partner for us.

Vill Lam, Commercial Manager of PepsiCo Hong Kong