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Tabasco Sauce Spices Up Potato Chips in China Listen with ReadSpeaker

The best of the East and West was fused when DKSH brought two iconic food brands – Tabasco and Oishi – together to create a truly unique potato chips snack in China.

Tabasco products are made by McIlhenny Company. It is an American brand of hot sauce made from vinegar, tabasco peppers, and salt. The sauce brand also has multiple varieties including the original red sauce, habanero, and sriracha. They are sold in over 195 markets and packaged in 25 languages.

Meanwhile, Liwayway Marketing Corporation first introduced the Oishi snacks brand in 1974 with snacks like Oishi prawn crackers and Kirei yummy flakes. In 1993, the brand entered the China market under the brand Oishi, which in Chinese means “delicious, excellent, and superior.” It is now present in 11 markets and is known as Rinbee in Thailand and Cambodia.

Tabasco Sauce Spices Up Potato Chips In China

It was a superb launch of the co-branding partnership in China between two renowned brands: Oishi potato chips and Tabasco pepper sauce. Big thank you to the DKSH China team for making this happen.

Martijn Peters, Global Sales and Marketing Director, McIlhenny Company.