DKSH Helps Pharmaceutical Brand to Expand Patient Access to Medicine in Macau

Challenge

The client was looking for a multinational business partner to expand its supply chain network, elevate its trade channels, and implement a better sales and marketing strategy in Macau.

To help them develop a stronger reputation in the market, it needed to improve quality assurance and establish certifications benchmark so that they have more transparent processes in place. The client was also keen to install advanced sales and marketing forecasts, better control of product turnaround and operations management, and more relevant data for sales planning.

Approach

We leveraged our strong trade and supply chain network in Macau to expand the distribution coverage and strengthen the brand and product knowledge for our client’s products.

As we already have in place the necessary international standards of operations, stringent quality benchmarks, well-established practices, leading commercial outsourcing and systematic operations, we implemented improved workflow and quality controls across their distribution operations.

Our team of sales experts provided a flexible service model to meet the brand’s commercial needs while reducing the risks and burden of employing additional sales resources.

Result

The client was pleased to have met their sales targets for the subsequent year after collaborating with DKSH. This was possible due to a more professional, better connected, and streamlined supply chain to serve the pharmaceutical industry in Macau.

As they have expressed satisfaction with our services and improved workflows, they are looking to see how DKSH can help them further grow in Macau and other international markets.