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No Bruising Experience for Hirudoid to Expand Into New Markets in Hong Kong Listen with ReadSpeaker

Faced with fast-changing market trends and shifting consumer behavior, Hirudoid went through a brand refresh while adopting digitalization  to stay relevant in Hong Kong. 

Business Units

Healthcare

Business Lines

Pharmaceuticals

Markets

Hong Kong

There are three products under Hirudoid brand: Hirudoid Cream, Hirudoid Forte Cream, and Hirudoid Forte Veni Leg Care Lotion. They are generally used to treat bruises and varicose veins. In Hong Kong, it can be obtained from doctors or purchased from leading retail outlets, grocery stores, convenience stores, medicine shops, and pharmacies.

No Bruising Experience for Hirudoid to Expand Into New Markets in Hong Kong

It was timely for us to have a refresh for the brand as we need to evolve with the changing market trends and the adoption of digital tools. The results speak for itself as now the product is made available to a wider consumer base.

Hirudoid representative